i agree that this is an Excellent Topic (a never ending one unfortunately)
i think dance related genre are just getting louder by the week cause
everyone is trying to match levels in the race to loudness. Im not gonna lie,
i love my music loud especially when the music itself is good! BUT i've been asking myself this question lately, how loud does it really need to be? and How Loud is Loud enough for everyone? I think it's a tough question cause everyone else apart from the mastering engineer has a different perspective to Loudness cause there's no meter to show them how loud it really is in the club or while listening to their radio/ipod/cars etc. As far as i can recall
-16db RMS used to sound good and loud enough to my ears in the past but not anymore now. Good music in the past still sound good to me today BUT it just doesn't Loud enough when compared to everything else out now. Unfortunately, i think im one of the many casualties of the Loudness War!
Sven brought up a very good point on DJs playing these Less loud music. I'm a DJ myself (still love the vinyl but CDs mostly now) and most time when i do come across a situation like that id be more then happy to just push the gain level on the indv channl strip up and monitor the level before i even attempt to mix it. However, DJs who i have played with generally at some point in time have resorted to these few self altering methods after complaining that TRK A is good but Its badly mastered, Its too Soft. Not Loud enough. (see the term they use for a track that is not loud = badly mastered) The most commonly used method i've seen here. DJ loads wav (mp3 files these days) into editing program (soundforge/wavelab etc)
Use some preset that says 'Boost Files to 0db' 'More Bass' '+2db Boost' etc, Normalise it and either burn it back to a CD for physical use or load it back into a software platform like Tracktor which is set to an auto gain/normalise mode.
Im not even sure if this is the right way to handling tracks that are not as Loud as what's currently out there but after having seen what my DJ mates are attempting to do themselves, i try and mix my own tracks comparatively as Loud to what's out there at the moment, though i usually tend to go for -10db RMS as a guide which i think is Loud enough.
Im quite certain that im contributing to the loudness war BUT one thing is for sure, im not prepared to let someone else mess about with the final mix after its already been mastered by a professional just cause its a few db lower in level when compared.
Im sure opinions are gonna differ on this but i do advice friends to use the gain knob if something is not 'Loud enough when compared' and for those DJs around the world i hope they are using the gain knob too cause at the rate we're going i think i will be partially deaf by 40!
Fact: My DJ Mentor/Friend is partially Deaf in One Ear and he still is a DJ Today in an established House Club here so im not ruling myself out.
PS: Sorry for the long post